Vision Forex 2026: Why is our Liverpool FC Partnership So Important?

At this year’s Vision Forex Forum in Limassol, we reflected on one key question: Why is our partnership with Liverpool FC so important?

The answer was simple. The Forex industry is changing its priorities, and this partnership puts us solidly in the right direction.

Key Takeaways

Our discussions at Vision Forex Forum reinforced a clear industry shift:

• Growth is no longer driven by visibility alone.

• Trust and credibility now form the real competitive edge.

• Our partnership with Liverpool FC reflects this shift.

Inside Vision Forex Forum

Vision Forex 2026 – hosted by QUBE Events – was co-chaired by Laoura Salveta, our head of Brand Partnerships.

Laoura helped bring together leaders in brokerage, technology, compliance, and marketing; guiding discussions on the key forces shaping the industry right now, from AI advances to regulatory complexities. 

One theme, however, stood out from the rest: how the industry is shifting away from visibility-driven growth.

Now, more than ever, companies like EC Markets are focused on building trust.

Naturally, this led us to reflect on our partnership with Liverpool FC.

This move was never a one-off marketing stunt. It was an investment into our global position and proof to our clients that we’re serious, and that we’re here to stay.

The Truth Behind Sponsorship

During the Vision Forex Forum, EC Markets revealed what really goes on behind the scenes of a high-profile sponsorship.

Too often, people think brand sponsorships are just about:

• Impressions

• Clicks

• Performance marketing 

But this is wrong, especially at the level we’re talking about.

When you strike up a partnership with a Premier League football team, you’re not looking for transactional value. 

Football is a sport close to many people’s hearts, and similarly, it has a deep, structural impact on sponsors like EC Markets. 

Why Liverpool FC?

Our partnership with Liverpool FC was a strategic decision.

By aligning ourselves with one of the most recognised and successful football clubs in the world, we made it clear:

EC Markets operates at the highest level.

At the same time, this sponsorship supports our broader strategy. Whether through global partnerships, elite athletes, or institutional-grade infrastructure, we work with only the best.

How a Premier League Partnership Works

There’s a big difference between standard marketing and top-tier sponsorships.

When we partnered with Liverpool FC, we weren’t just looking for a nice logo placement (although we got that too).

No, a Premier League partnership is a structured, long-term deal, built around consistency, governance, and strategic activation.

Yes – working with Liverpool FC gives us access to official club IP, merch, branding, and player imagery.

But at the same time, our partnership is designed to protect both brands. We work within clearly defined approval frameworks so that every move we make – including every global campaign – works to benefit both EC Markets and The Reds.

The Cost vs. The Value

There’s a big misconception in the industry right now, and it’s about how sponsorship is measured.

It’s not all about cost.

The rights fee is only one part of the investment. Activation – through campaigns, content, events, and partner engagement – plays a critical role in unlocking value.

The real differentiator is how effectively the partnership is used to influence perception, build credibility, and support commercial growth.

Sponsorship is a Trust Signal

A partnership of this scale demands high standards, and rigorous checks.

Before becoming an Official Global Partner of Liverpool FC, EC Markets underwent extensive due diligence. 

This process – conducted at both club and league level – covered our corporate structure, compliance and operational standards, and company reputation.

The outcome goes beyond the partnership itself.

It shows the market that we operate with the highest standards of credibility, transparency, and institutional integrity.

Where’s the Real ROI?

Clicks and short-term conversions only scratch the surface of a sponsorship like this.

Our partnership with Liverpool FC goes so much deeper. It has completely reshaped how we enter new markets, build trust, and strengthen our credibility.

Now, through exclusive experiences, matchday access, and co-branded opportunities, we boost engagement beyond simple clicks and scrolls.

We provide moments that actually reinforce loyalty and support long-term growth.

Above all else, this sponsorship has helped us build more meaningful relationships with our partners and clients. This is the real return we’re looking for.