Play The Long Game: EC Markets x Liverpool FC Women Launch New Campaign

What you see on match day is just the tip of the iceberg. 

Every pass, tackle, and shot on goal is the result of countless training sessions. Every manager has a plan for the season, not just the game. And every player knows that their success relies on long-term performance. 

Smart investors think the same way. 

Just like on the pitch, the greatest victories in trading are built through preparation, patience, and the courage to commit to something bigger.

That’s why we created our latest campaign, Play the Long Game, in collaboration with Liverpool FC Women’s team. 

We’re asking one simple question: Do you have what it takes… to Play The Long Game? 

The Idea Behind ‘Play the Long Game’

To kick off the new campaign, EC Markets travelled to Axa Melwood Training Centre to sit down with Liverpool FC Women’s players Martha Thomas, Rachael Laws, and Gemma Bonner.

Together, we explored the realities of building long-term success at the highest level, from preparation and pressure to mindset, support systems, and future planning.

In the full interview, the players discuss:

• The role models who shaped their journey
• The tools they rely on to perform at the highest level
• The people who believed in and invested in their careers
• Their advice for the next generation

To bring the campaign to life, EC Markets also put the players through a series of performance-led challenges designed to test the core skills behind long-term success. These included:

• Crossbar challenge
• Free kick challenge 
• Plank challenge

Keep your eyes peeled, the challenge videos will be rolling out over the coming weeks.

A Global Campaign, Rolled Out in Stages

Play The Long Game will roll out across Latin America, Asia-Pacific (APAC), and other global markets through a phased digital content series.

Each stage of the campaign will take audiences deeper into the work that goes on behind elite performance, unpacking the foundations of long-term success through three core pillars:

1. Precision

How preparation creates performance.

2. Consistency

Why discipline drives results.

3. Strategy

How long-term thinking shapes success.

Through exclusive videos, educational articles, podcasts, and behind-the-scenes content, audiences will progressively unlock the mindset behind each pillar.

Why It Matters for Traders and Investors

While inspired by elite football, Play The Long Game is built to deliver value beyond the pitch.

Throughout the campaign, traders and investors will gain fresh perspectives on:

• Building a stronger mindset for long-term performance
• Developing structured strategies and plans
• Prioritising consistency over perfection
• Treating patience as a competitive advantage

The campaign also introduces EC Markets’ first-ever podcast series, featuring conversations with women shaping finance, trading, and modern leadership across the industry.

EC Markets x Liverpool FC. Are you ready to Play The Long Game?