Hold or Trade: Where Football’s Biggest Moments Meet the Mindset of Trading

In football, everything can change in an instant, a perfectly timed pass, a decisive interception, a shot taken at exactly the right moment.

In trading, the stakes feel remarkably similar. Markets move, momentum shifts, pressure rises… and every decision has the power to change the outcome.

This shared heartbeat of decision-making is the foundation of Hold or Trade, our new creative collaboration with Liverpool FC.

A story about instinct, about mindset and about the moments that define us in every arena. 

A First Look at a Bigger Story

Our teaser blends fast, high-energy football visuals with dynamic market movement, giving a first glimpse into a narrative built around one powerful question:

Do you Hold… or do you Trade?

This is only the starting point. What begins as a spark will soon grow into a multi-phase rollout featuring:

🎥 Player-driven features
🎬 Behind-the-scenes filming moments
🧠 Mindset and psychology insights
📚 Clear, accessible market education

But for now, the spotlight is on the very first reveal.

Why We Created Hold or Trade

Great decisions don’t happen by accident. They’re built from instinct, discipline, timing, and emotional control, qualities shared by top athletes and successful traders alike.

This campaign uses the world’s most iconic sport to explore a universal truth: how you think in the moment shapes everything.

“Hold or Trade is about mindset, the instinct and awareness behind every major decision,”  says Laoura Salveta, Head of Brand Partnerships at EC Markets.

“This teaser is just the first step in a much bigger experience we’re building for fans and traders around the world.”

What’s Coming Next?

The teaser is only the opening whistle. Over the next few weeks, Hold or Trade will unfold through:

• LFC player stories that reveal how professionals think under pressure
• Exclusive behind-the-scenes access from our collaboration
• Football-inspired explainers that break down trading concepts through real match moments
• Interactive tools and experiences designed to help users understand their own decision-making
• A dedicated education hub covering awareness, timing, momentum, psychology, and more

Everything is built around one goal: To show how football’s decision-making mindset can empower better, clearer decisions in the markets.

Ready to dive deeper? Explore Hold or Trade here, or uncover your trading style through our quick mindset quiz here.