This landmark deal aligns the fast-growing global broker and the 20-time champions of English football.
London, United Kingdom, July 23rd 2025 - EC Markets, the leading global Forex and CFD broker headquartered in London, is proud to announce the signing with Premier League giants Liverpool Football Club. This strategic partnership signifies a major step in EC Markets’ ambitious global growth plans and underscores the brand’s entry into the top tier of international financial services.
EC Markets is built on the principles of evolution and confidence, with a clear mission to build the ultimate trading experience, empowering traders of all levels. These pillars of success resonate with Liverpool FC's journey of resilience and discipline on their rise to the top. The partnership is founded on a shared philosophy of ambition and pursuit of success, forging a powerful connection between the dynamic world of the financial markets and elite-level sport. With Liverpool FC being one of the most respected and recognised brands globally, the collaboration creates an authentic pathway for EC Markets to engage with new audiences and further strengthens its commitment to becoming an iconic global brand.
‘We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach," said Matthew Smith, CEO and Chairman of EC Markets. "At EC Markets, we pride ourselves on our dedication to our clients, providing them with a secure and innovative trading environment. We look forward to a successful and mutually beneficial relationship as we embark on this journey with a club that so perfectly embodies the spirit of excellence and perseverance, as we do.”
Speaking of the partnership, Ben Latty, chief commercial officer at Liverpool Football Club, said: “We want partners who share our passion, ambition, and commitment to innovation, and are proud to welcome EC Markets to the LFC family.”
“With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”
EC Markets' signing event as ‘Official Global Partner of Liverpool Football Club’ took place at Anfield stadium with a guest appearance from Ian Rush, a Liverpool FC club legend and their all-time record goal-scorer. The collaboration will enable the broker to have a significant visible presence at Anfield stadium including pitch-side LEDs and digital ad boards, along with the flexibility to amplify its online presence with digital marketing, as well as access to player rights.
EC Markets is committed to providing robust client support, ensuring traders are never without expert guidance on their trading journey. Together, the two brands aim to create a legacy of excellence, inspiring confidence and trust, whether on the pitch or in the markets. To learn more about this partnership, please visit: https://www.ecmarkets.com/sponsorship/liverpool